Course TitlePRINCIPLES OF SALES MARKETING
DescriptionStudents preparing for business in developing the ability to sell goods and services. The course includes selling as a career, stresses the importance of personal preparation for effective selling through the salesperson’s understanding of self, product, and customer, discusses application of the behavioral sciences to selling situations, instruction in how to use selling techniques, including securing and opening the sales interview, holding interest, securing conviction, handling objections, ending with closing the sale. Problems drawn from actual sales transactions. Lecture: 3 hours per week. Prerequisite: MK 103 or equivalent.
Course Instruction Checklist
Blackboard 
Other 
(Assistance May be available) 1. Video Conferencing Platform (Remotely taught courses only) 2. Learning Management System (LMS) Requirements 3. Technology Requirements
SemesterFall 2021
ClassMK 213-700
Class No1710
Class TitlePRINCIPLES OF SALES MARKETING
InstructorPhair,Charles F
EmailPlease see faculty/staff directory
WebEx 
Microsoft Teams 
Other 
High speed internet access 
Computer 
Computer with webcam 
Other