Course TitlePRINCIPLES OF ADVERTISING
DescriptionIntroduces the student to advertising as a component of the marketing promotional mix, target market’s needs, goals and perceptions, different media forms such as print, broadcast, and direct mailing. The student will develop an advertising plan that focuses on product analysis and which is integrated with marketing objectives and strategies. Lecture: 3 hours per week. Prerequisite: MK 103
Course Instruction Checklist
Blackboard 
Other 
(Assistance May be available) 1. Video Conferencing Platform (Remotely taught courses only) 2. Learning Management System (LMS) Requirements 3. Technology Requirements
SemesterFall 2021
ClassMK 215-730
Class No1134
Class TitlePRINCIPLES OF ADVERTISING
InstructorNiemi,Thomas
EmailPlease see faculty/staff directory
WebEx 
Microsoft Teams 
Other 
High speed internet access 
Computer 
Computer with webcam 
Other