Course TitleGLOBAL MARKETING MANAGEMENT
DescriptionThis course examines the marketing activities required to select, gain entry and compete in the global economy. Also examined in this course is the influence of culture, environment, government regulations, political differences, economic systems and modified American marketing concepts and methods can have on the marketing mix decisions related to global markets. Finally, this course will enable students to understand how to develop, manage, implement and lead global marketing export plans and operations. Lecture: 3 hours per week. 3 Credits.
Course Instruction Checklist
Blackboard 
Other 
(Assistance May be available) 1. Video Conferencing Platform (Remotely taught courses only) 2. Learning Management System (LMS) Requirements 3. Technology Requirements
SemesterFall 2021
ClassMK 220-730
Class No1741
Class TitleGLOBAL MARKETING MANAGEMENT
InstructorDuchainey,Kathleen E
EmailPlease see faculty/staff directory
WebEx 
Microsoft Teams 
Other 
High speed internet access 
Computer 
Computer with webcam 
Other